Branding: Wise’s Card Packaging Design Patterns

How neobanks like Wise are beating big banks

I find it absurd that even at the end of 2022, big banks like DBS, Citigroup, HDFC, Standard Chartered, and others cannot compete with neo-banking solutions like Wise, Monzo, and Revolut. The packaging of any card from one of these big traditional banks makes me want to tear it to pieces. They belong in the trash. The same is true of the…